What is SEO? SEO stands for search engine optimization. The goal of SEO is to improve your website’s ranking on search engines, like Google and Bing, in order to increase the quantity and quality of clicks to your business website from organic searches. But what does that all mean and how do we do it? Let’s unpack that below.

SEO is an affordable, effective and essential practice for generating quality leads for your business. It focuses on improving your ranking with search engines when someone is searching for your products or services. These people actually want what you have to offer — but competition is high and you have to make sure that your website is listed in the first pages of search engine results or they will never know your business exists.